How to Do Keyword Research for SEO In San Francisco

Step 1: Keyword Research – How to Select Keywords

A rose by any other name would not get searched as much

The first and most important search engine optimization step is keyword research. What is keyword research? Simply put, it’s figuring out what people might search for in order to find what your website offers — what keyword topics best identify your website content.

In this step of our SEO tutorial, you learn the basics of how to do keyword research, try out some free keyword research tools, and start your SEO plan of attack!

Getting Started with SEO Keyword Research

The first task is simply brainstorming. Ask yourself some basic questions to select keywords that might make good targets for search engine optimization, like:

  • What is your website content about?
  • What would you ask a search engine to find what your website offers?
  • What do you think other searchers would ask for?
  • What are your most popular pages/items about?

Most people can make a short (or long) list of keywords that might be used to find their own site. But ask other people these questions and write down their keyword suggestions, too. Doing so will help you go beyond the jargon words that only you and insiders know. When doing keyword research for SEO, you want to discover what real people in your target audience would call what your site offers.

Don’t limit your ideas; brainstorm whatever subjects and phrases could lead the kinds of visitors you want to your site. Type them into a spreadsheet. Your brainstorming will “prime the keyword pump.”

This initial list will be expanded upon and refined in the next few steps, but start with the logical keywords.

Find Keywords People Already Use for Your Business

If your site is already live, you may have hidden keyword gold just waiting to be dug up.

site search box

  • A good place to look for keywords is your internal site search. Offering visitors a search box within your site is good for users but also good for you, because it collects search query data. Looking at these queries primarily helps you improve usability (since it reveals what people want to see, what website content may be missing, and where your site navigation is weak). But you may also find nuggets of keyword gold, useful phrases that people search for. Add those to your list.

Google Webmaster Tools icon

    • You can find valuable data using Google Search Console (formerly called Webmaster Tools). ​This free service from Google gives website owners a wealth of information about their own sites (especially with Google Analytics set up, too). Particularly useful is the Search Analytics report; when you look at it by Queries, you can see what key search terms are bringing up your web pages in Google searches. Google also uses Search Console to notify you of errors or penalties, and you’ll need the diagnostic SEO tools offered there to keep your site in good health. So don’t miss out. (Here’s how to set up Google Search Console.)


  • Dig through your customer communications to find additional, actively used keywords. Talk to your customer service people to find out what customers are asking about (in their words). Also check social media sites like Facebook and Twitter to read what your community has said, and search for your primary keywords to discover how people are currently talking about your products, services or subjects.

Get Keyword Suggestions

Take advantage of free keyword research tools to find additional keywords. Our Keyword Suggestion Tool below shows you keyword ideas that are related to any seed word you enter. Type in one word or phrase at a time. The resulting suggestions come from actual search query data, so select the keywords that match your website content and add them to your growing keyword research list.

SEO Tools – Use our free Keyword Suggestion Tool:

Enter Search Word

What the Keyword Data Tells You

With our tool you can see keyword suggestions with data on the average click-through rate (CTR) and cost per click (CPC) for advertisers bidding on that keyword. It also reveals how many web pages contain those words in their Title tag (not necessarily as an exact phrase) under AllInTitle. These metrics indicate how competitive a keyword phrase may be.

You can also see an Activity column, which shows the approximate number of monthly searches for that keyword (also known as “search volume”). CAUTION: Don’t get greedy looking at keyword activity counts. Record this statistic with the keyword in your spreadsheet. But keep in mind that a keyword’s search volume should not overly influence your choices, especially at this point. You want to select keywords only if they reflect what your website is truly about. Going after high-volume keywords that don’t relate to the rest of your content would be deceptive and even punishable as spam.

Rolling or wheeled backpackWhat should you call this? Keyword research can tell you.


How Should You Use Search Activity Data?

Search volumes do cast light on your keyword research. They reveal what people actually call things, and they help you prioritize similar keyword phrases.

For instance, a retail site might choose to use “rolling backpacks for kids” (1,600 monthly searches) rather than “wheeled backpacks for kids” (320 monthly searches) because the first keyword phrase gets searched 5 times more often. However, that retailer should not pin its hopes on ranking for the broad term “backpacks,” no matter how attractive that word’s sky-high search volume looks.

The moral: Don’t be tempted by the huge numbers for broad keywords. With enough time and effort you might be able to rank for them, but you’d be battling large, established brands for unfocused visitors that might not even be ready to buy. (We’ll talk more about broad keywords later in the tutorial.)

Save that keyword spreadsheet! You’ll find out more about how to select your best SEO keywords in the coming steps. Next you learn how to identify your real SEO competition.



Check out San Francisco SEO’s organic rankings in Google:

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San Francisco, California
Consolidated city-county
City and County of San Francisco
San Francisco and the Golden Gate Bridge from Marin Headlands

San Francisco and the Golden Gate Bridge from Marin Headlands
Flag of San Francisco, California
Official seal of San Francisco, California
Nickname(s): See List of nicknames for San Francisco
Motto(s): Oro en Paz, Fierro en Guerra(Spanish)
(English: “Gold in Peace, Iron in War”)
Location of mainland San Francisco in California
Location of mainland San Francisco in California

San Francisco, California is located in San Francisco Bay Area

San Francisco, California
San Francisco, California
Location in the United States

Show map of San Francisco Bay AreaShow map of CaliforniaShow map of the USShow all

Coordinates: 37°47′N 122°25′WCoordinates37°47′N 122°25′W
Country  United States
State  California

CSA San Jose–San Francisco–Oakland
Metro San Francisco–Oakland–Hayward
Mission June 29, 1776[1]
Incorporated April 15, 1850[2]
Founded by José Joaquín Moraga
Francisco Palóu
Named for St. Francis of Assisi
 • Type Mayor-council
 • Body Board of Supervisors
 • Mayor Mark Farrell (D)[3]
 • Supervisors[5]
 • Assembly members[6][7] David Chiu (D)
Phil Ting (D)
 • State senator Scott Wiener (D)[4]
 • United States Representatives[8][9] Nancy Pelosi (D)
Jackie Speier (D)
 • City and county 231.89 sq mi (600.59 km2)
 • Land 46.89 sq mi (121.46 km2)
 • Water 185.00 sq mi (479.14 km2)  80.00%
 • Metro 3,524.4 sq mi (9,128 km2)
Elevation[11] 52 ft (16 m)
Highest elevation[12] 934 ft (285 m)
Lowest elevation[12] 0 ft (0 m)
Population (2017)[13]
 • City and county 884,363
 • Rank 4th in California
13th in United States
 • Density 18,860/sq mi (7,282/km2)
 • Metro 4,727,357 (12th)
 • CSA 8,837,789 (5th)
Demonym(s) San Franciscan
San Francisqueño/a
Time zone Pacific Time Zone(UTC−8)
 • Summer (DST) Pacific Daylight Time(UTC−7)
ZIP Codes[14] 94102–94105, 94107–94112, 94114–94134, 94137, 94139–94147, 94151, 94158–94161, 94163–94164, 94172, 94177, 94188
Area codes 415/628[15]
FIPS code 06-67000
GNIS feature IDs 2775932411786

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